Project B-32’s objectives were twofold. The first objective was to identify—through qualitative and quantitative research—the perceptions, values, and decision-making processes that lead to behaviors that support public transportation. The second objective was to determine the most effective communications strategy for motivating individuals, specifically those who are neutral or favorable in their attitudes toward public transportation, to act in support of public transportation.
Review of Prior Research and Case Studies
The Relationship Between Transit and Communities
The range of ways in which people can support transit is hypothetically diverse and may or may not specifically include individual ridership. Moreover, transit’s influence helps to shape communities. Thus there is a link between transit on the one hand and economic or commercial interests on the other.
On the civic front, support can involve voting for funding or transit-supportive…