A Detailed Look At Who Rides BART
In 2008, the Bay Area Rapid Transit District hired the San Francisco firm of Corey, Canapary & Galanis Research to perform a comprehensive survey of BART station users. The analysis and interpretation of the by BART’s Marketing and Research Department and Corey, Canapary & Galanis has been added to the Best Practices.
"2008 BART Station Profile Study" provides a snapshot of weekday customers at each BART station and for the overall system. The main purposes of this study was to better understand how customers use and access BART, to track changes that have occurred since the last study in 1998, and to anticipate customers’ future requirements. The 2008 Station Profile Study marks the 13th such study conducted by BART.
Among the general themes found in the study:
- The majority of weekday BART trips are destined for home or work, and specific trip destinations vary by time of day
- Among stations with substantial trips from non-home origins, some have relatively high percentages of trips from specific types of locations like schools and restaurants.
- More than two out of three riders coming from home (68%) have a vehicle available that they could have used instead of BART.
- Among BART riders heading to work, only 21% have free parking available at work. This percentage varies greatly by time period and trip type.
- Systemwide, the majority (58%) of weekday BART trips are made by long-term riders. While relatively new riders (riding for less than one year) account for only 13% of weekday trips, the constant influx of new riders is crucial for replenishment and growth. Looking at individual stations, a few stand out with at least 20% of weekday trips made by new riders.
- Overall, 6% of weekday trips are made by passengers with luggage. While the car remains the primary access mode for passengers traveling from home to BART, there have been shifts within other modes. Compared to 1998, more customers are walking or bicycling to BART, and fewer are taking transit.
- BART customers closely reflect the population within the BART service area