North American municipal and regional planning authorities are pursuing urban growth management strategies that preserve or improve urban “livability”. In the Lower Mainland, concerns about air quality and traffic congestion are central themes in regional planning, such as the GVRD Creating Our Future program, and the Transport 2021 project. Growing communities throughout BC share similar concerns. These studies identify a larger role for public transit as a key strategy for achieving a reduction in the number of automobile trips and an improved urban environment. Achieving higher transit ridership is a challenge in an automobile oriented society, and transit agencies should not bear this responsibility alone.